Social media has become such a dominating force that it’s no longer sufficient for businesses to simply have a website. Today, users expect brands to have an active social media presence and their own branded accounts on the most popular platforms. Furthermore, users also expect these profiles to be interactive and engaging with visitors able to follow them and leave comments, likes or replies. With this in mind, here are the top 100 new websites you should check out if you’re looking for inspiration in creating your own branded pages on any of these networks. We'll be updating this list as new sites are launched over the coming months so keep checking back for more great ideas.
Facebook is arguably the most important social media platform that any brand should have an account on. With over 2 billion monthly users and a strong focus on visual content, having a Facebook page has become an essential part of any digital marketing strategy. Facebook Pages are free and easy to set up and can be customized with a wide variety of templates and designs. There is a growing trend towards brands creating “dark” Facebook Pages where the background is black, making the content stand out more and attracting more attention. Facebook Insights allow brands to track their posts and see how many people have seen them and how many people have interacted with them. Facebook Live is also a very popular feature that brands can use to host real-time events as they happen.
Twitter may not be as popular as it once was, but it’s still a great place to have a profile if you want to connect with a younger audience. The visual feed makes it ideal for brands looking to post images but it’s also possible to post short videos on Twitter using the new “looping” feature. Twitter Cards allow you to add a variety of extra media to a tweet and make it stand out more to users. This can include images, GIFs, videos or even a website or product listing. There are a variety of different card types to choose from and they can be added to both your own tweets and retweets. Twitter is best suited to linking to your main website and encouraging visitors to sign up for newsletters or visit your online store. It’s not the most effective platform for one-on-one engagement with customers or building a community.
With over 1 billion users, Instagram is the world’s most popular image-based social media platform. With such a large and growing user base, it’s a great place to host a branded account and build a strong visual following. Users can like and comment on each other’s posts and “swipe up” on images to be taken to the product’s page on the brand’s website. This allows you to monetize your page and drive traffic to your eCommerce store. Instagram Stories allow you to create a series of short videos and images that disappear after 24 hours and are only viewable by people who have followed your account. This means that your posts are less likely to be lost amongst other content and can be viewed by a much larger audience.
Snapchat is a hugely popular social media platform that isn’t really suitable for brands. This is due to the fact that there is no way to link to your website or any products you sell. Snapchat is purely a communication tool that allows people to send short video clips and images to each other that are then deleted after a few seconds. This makes it a great platform for hosting behind-the-scenes content, behind-the-scenes content, interviews, and more. Snapchat is also a great way to interact with your followers and get them more involved with your brand. Snapchat features a “snapcode” that you can add to your website or printed marketing materials. This allows people to simply scan your image to follow you on Snapchat immediately. Snapchat is best used to engage with a younger audience and create a more relaxed social atmosphere.
While it has a very niche user base, Tumblr is a great social media platform for brands. It’s one of the best places to host visual content and is a great place to post behind-the-scenes photos, GIFs and videos. Tumblr is also a very social network and allows you to reblog content from other users and follow other bloggers. This is a great way to get your own content seen by more people and build a network of followers and connections. Unfortunately, it’s not possible to link to your website or eCommerce store from Tumblr, making it a poor choice for driving traffic to your main sales channels. This is why it’s best to use a Tumblr blog as a visual content hub that you can use to promote your other social media accounts and engage your followers.
YouTube has become the world’s second most popular social media website. It’s a great place to host video content of all kinds, including tutorials, product reviews, interviews and more. You can also use Google’s new Autoplay feature to show a related video as soon as someone has finished watching the first one. This allows you to keep visitors on your page for longer and build a larger audience. Recent updates to YouTube’s algorithm also make it a great choice for driving website traffic, with videos from prominent channels able to appear in the “related videos” section on other websites. YouTube is a very visual platform and is as much about what your video looks like as it is about what it sounds like.
LinkedIn is a professional social media platform that is used for business networking and job hunting. It’s a great place to host your company’s profile and allow users to connect with members of your team, download PDFs and access interesting industry-related content. You can also use LinkedIn Answers to answer questions from members of your industry and build your reputation as a thought leader in your field. It’s not possible to link to your website or product pages on LinkedIn, but it is possible to drive traffic to your profile using the “share” feature. This allows you to post content from your page on LinkedIn, where it can be seen by a larger network of people.
Social media is an incredibly important part of digital marketing for any business and each platform has a very different feel to it. Facebook is the most popular social media platform in the world and is great for hosting an engaging page and building a community around your brand. Instagram is a more visual platform but is still very popular and allows you to build a following around your visual content. Twitter is a good platform for connecting with a younger audience and driving traffic to your website. And finally, LinkedIn is the place to go if you want to build a professional following and network with other industry professionals.